ADVERTISING ON TELEVISION Volume 7
(approx 55 min.)
THE TIME OF TELEVISION: A stunning documentary on television and the way that it has affected peoples’ thinking, the shape of their days and nights, and the manner in which they absorb information.
Beginning with observations about the way that people absorb information from television, as opposed to print media.
The film goes into the changes that have taken place in the nature of television’s images-growing sophistication, subtler messages, more careful and eloquent language (visual and verbal), and generally the reshaping of the public through viewing, which has only risen during the period covered, from the beginning of the 1950’s thru the mid-1960’s.
PLACE STORE NAME HERE: A look at the early success of co-op television advertising, from the standpoint of one small group of clothing stores north of New York City.
Working from the most basic materials provided by local television stations and the clothing manufacturer, the retailer crafted and successful campaign that became an entire series of ads, all aimed at bringing people into the store.
The advertiser and station representatives discuss the different approaches they’ve taken to customizing commercials, and how those approaches evolved over time.
ADVERTISING ON TELEVISION Volume 8
(approx 5 min)
PEPSI-COLA AND TELEVISION: A Television Bureau of Advertising film, made in the Philadelphia area, telling of the success that Pepsi-Cola has had advertising on television, and comparing its success with that of other, different products (including Lestoil) that have succeeded through heavy television advertising.
Discussion includes examples of the kinds of advertising, and the different focus of the advertising (including emphasizing the unique shape of the Pepsi bottle) and its placement, especially in sports events on television.
TELEVISION ADVERTISING AND SUCCESS: A most unusual 1970's film produced by the Television Bureau of Advertising.
Starting off from the premise that success is increasingly difficult to achieve, and, in many instances, impossible for more than one company in a particular field to achieve at any given moment.
The film then takes a closer look at the characteristics of each medium.
Citing then-new polls (and giving the size of each sample group) telling how the public regards each medium, in terms of honesty, credibility, excitement, color, immediacy etc., and what sorts of products can be sold best in each medium.
The film comes to the conclusion that, except for highly specialized local-interest material, or very unusual products, television is the best of all media in which to advertise.
ADVERTISING ON TELEVISION Volume 9
(approx. 55 min.)
COAST TO COAST:
A Television Bureau of Advertising film dealing with the success of Coast to Coast, a nationally franchised chain of convenience stores, in moving into television advertising.
The film takes a close look at the chain’s successful entry into the television market, and also the way in which the knowledge and experience gained from these campaigns is shared with other parts of the chain.
ADVERTISING ON TV.: A Television Bureau of Advertising film giving the reasons for advertising on television, and how television advertising reaches audiences in a manner completely different from that of advertising in any other medium, in terms of how it is perceived.
Statistical research is cited as to the growth of television, in terms of number of sets and viewers, and the amount of time that people spend watching, from 1950 until 1957.
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ADVERTISING ON TELEVISION Volume 9 (approx. 55 min.)