ADVERTISING ON TELEVISION Volume 10
(approx. 55 min.)
SHERWIN WILLIAMS: A film made by the management of the paint company specifically for its employees, in which the company president discusses past successes, future plans, profit levels, and the way in which the company hopes to secure higher levels by innovation in the field of paints.
The movie is surprisingly candid, with management admitting to some mistakes and occasional cash squeezes.
RETAILER ON THE MOVE--LEVITS: A look at the growth in sales of Levits Furniture, a Pennsylvania-based retailer that decided to go into television advertising in a big way and made it pay off.
From the beginning, the Levits chain carefully tailored its commercials to give an accurate impression of what their stores looked like, which included the glimpses provided of their warehouse space as people enter the stores.
Coupled with carefully chosen selections of merchandise and a unified approach to advertising, the company grew into a major regional retailer within just a few years of moving to television advertising.
PURINA: The Purina pet products division of Ralston Purina (which also make cereal) presents its advertising and marketing strategy of the year 1960.
Using a spaceship motif as a wrap around image, Purina presents the launching of a new series of campaigns, based on magazine advertising (especially to farmers and professional animal breeders and trainers) for specialized audiences, and television advertising for the general public.
Includes clips of new commercials and a careful look at the demographics of the series (THE RIFLEMAN, CHEYENNE etc) shows they are sponsoring.
ADVERTISING ON TELEVISION Volume 11
(approx. 55 min.)
LESTOIL: THE HOUSE THAT TELEVISION BUILT: A TV Bureau of Advertising film detailing one of television advertising’s great successes, the growth of Lestoil from a product selling a few hundred bottles each year to a giant selling 60 million bottles each year by 1958.
The inventor of Lestoil, Jacob L. Burowski, talks about the way he started packaging the industrial cleaner for home use, and his gradual move into television advertising, region by region, from a $60,000 annual advertising budget in 1954 to a $5 million budget in 1958, and growth in that same period from 150,000 annual sales to 60 million.
SOCIAL SECURITY IN ACTION (c.1962): A production of the Department of Health, Education, and Welfare, with special guest Morey Amsterdam, then costarring on the Dick Van Dyke Show.
Amsterdam seems in a foul mood here, bad-mouthing guests he’s dealt with on the TONIGHT SHOW and also attacking rock ‘n roll music, and explaining how he came to play the cello by way of the flute, and tells about his then new album, FUNNY YOU SHOULD ASK (featuring his DICK VAN DYKE SHOW co-stars Richard Deacon, Rose Marie, and Joan Shawlee).
The interview is interrupted by a couple of extended plugs for social security, and Amsterdam also reveals that he was, at that time, a vice president at American International Pictures, and several films they have in production.
KAL KAN PET FOOD: A documentary about Kal Kan pet food, which starts off with a look at dogs throughout history and how Kal Kan nourishes and benefits dogs and cats; a close look at show dogs.
An account of dogs trained for the army, and of Sarge, the most decorated dog in U.S. military history, who lived to a ripe old age of 21 after retiring following service during World War II.
ADVERTISING ON TELEVISION Volume 12
(approx. 55 min.)
THE FLORIDA CITRUS GROWERS ASSOCIATION: “DOORS TO PROFIT 1967 - 1968
A promotional film by the Florida Citrus Growers’ Association, previewing the advertising campaign planned for the year 1967-68. A comic portraying “
Dr. O.J. Goldfinger” cavorts amid a group of bikini clad models showing off different Florida citrus fruits; a cartoon commercial shows the weight loss benefits of grapefruits.
Chilled orange juice is also the subject of a series of radio and television ads, including the use of the jingles “You Are My Sunshine” and the oddly prophetic “Let the Sun Shine Out.”
A media list of print advertising outlets is presented (ironically, the first and biggest on the list, LIFE, is the only one on the list that is no longer in business in the 1990’s).
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ADVERTISING ON TELEVISION Volume 12 (approx. 55 min.)
THE FLORIDA CITRUS GROWERS ASSOCIATION: “DOORS TO PROFIT 1967 - 1968 A promotional film by the Florida Citrus Growers’ Association, previewing the advertising campaign planned for the year 1967-68. A comic portraying “