CLASSIC COMMERCIALS
from the 50's & 60's
Powerd By Sony
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SUMMARY OF AN ERA

The America portrayed on TV of the fifties was an antiseptic country, a drug-free culture with no political, economic or ethnic strife - a simple, middle-class white suburban world represented by the likes of Ozzie and Harriet, I Love Lucy, Donna Reed, and Father Knows Best, that would get its last gasp on television in the guise of The Brady Bunch--a strange, distorted environment where parents didn't raise their voices in anger.

They always loved each other, and there was no such thing as divorce or money problems. In this TV culture, moms never worked, they just took care of the household while the husband was the bread winner.

We kept the female population happy with great items for the home, and let them go shopping, usually for items the demand for which was dictated by the new breed of TV advertisements.

Everything we would eat, wear & use in every day life was slowly being dictated to us by our new best friend, the television set.


THE BABY BOOMER FAMILY

SWISS CREME COOKIES by Nabisco
The ideal family looks campy as they sing the Swiss Cream
cookie song intheir backyard and
kitchen (circa 1956)

In Search of Television History

Video and Photo Essays

Bert Hecht
Commercial Director
1950/60

Bernie Schiff

Remco Toy Director
1950/60

Shamus Culhane

Pioneering Animator
Created the Ajax Elves
and Dancing Muriel Cigars

Advisor :
Museum of Television and Radio


Click Here To Order
Classic Commercials


 

VEL by Procter & Gamble
Man & Wife taking wedding vows, after she says "I promise
to Love honor & " , it quickly dissolves into the kitchen when
she finishes ..."& do the dishes for my
husband" (circa 1954)

LIFEBOUY SOAP
After using Lifebouy soap the wife feels sexier towards her
husband. She grows devil hornsatop her head, ready to attack
her husband. (circa 1956)

GERITOL
Husband comes home to find the house and his wife a mess,
he takes out a gun and points it towards her. When he pulls
the trigger, a banner pops out and says Geritol. The next day when
he comes home after his wife has taken Geritol, and she and the
house look great. (circa 1956)


T e e n a g e r s
Drene Shampoo.getting ready for a date your hair
has to look great for the boys (circa 1952)

Sunbeam Bread ideal teen couple dancing through
their date while they buy some Sunbeam bread for their sandwiches
to eat in the park, and then have a picnic (circa 1954)

Motorola radio......................teens on a live dance program called
The Milt Grant Show listen to Milt talk about the new Motorola portable
radios, and then the teens talk about dealing with their parents (circa 1957)

T V s e t s
Portable TV
TV Repair Man
Wireless remote control

R a d i o s & Tape

Recorders
RCA portable radios
Motorola radios
RCA tape recorders

H o m e M o v i e s
& Still Cameras

Kodak 8mm movie camera
Cannon 35mm Still cameras
Kodak 35mm film & Camera
with Ozzie Nelson
GAF film-Henry Fonda
Argo 75 instant camera

C e r e a l
Kelloggs Corn Flakes
Nabisco Wheat & Rice Honeys
General Mills- Cheerios
Quaker puffed Wheat & Rice
Alphabits cereal

C a k e & C a n d y
Chunky
Bonomo’s Turkish taffy
Good & Plenty
Yodels
Tootsie Rolls

C h o c o l a t e D r i n k s
Ovaltine
Bosco
Clanky
Flavor straws
Cocoa Marsh

S o f t D r i n k s
Coke
Pepsi
Fresca
Maxwell House
Sanka Coffee

B e e r
Gunther
Blastz
Pure Simon with Buster Keaton
Jax
Budweiser


K i t c h e n
P r o d u c t s
Ajax
Raid
Floor wax

C i g a r e t t e s
Old Gold Dancing Cigarettes
Marlboro
Kool
Camel
Lucky Strike


M e n ' s H a i r p r o d u c t s
Brylcreme
Wildroot
Vo5
Vitalis

S p o r t s
Ronzoni Spaghetti with Joe DiMaggio
Old Gold Cigarettes with Red Barber
Bic Pens with Roger Maris
Ovaltine with Crazy Legs Hirsch


W o m e n ' s H a i r P r o d u c t s
Lustre Creme
Vo 5
Halo Shampoo

B r e a k f a s t
Borden’s Milk with Elsie the cow
Karo Syrup with Micky Mantle
Tang
Korger eggs
Wonder Bread
Olio Pure Butter
Bond Bread
Aunt Jamima pancakes
H.O. Farina
Maypo
English muffins

B a r b e c u e
Swiss Premium Steaks
Franks
Hamburgers
Ketchup- Heinz 57
Campbell’s Soup
Reynolds Aluminum

D i n n e r
Jello
Fluffo Shortening with Mike Wallace
Shake-a-Pudding

D r u g s
Listerine - with Ozzie & Harriet
Ban - 60's spoof of James Bond
Alka Seltzer - speedy Alka Seltzer
Ipana- the famous Bucky Beaver song
Crest-Nancy Reagan


T o y s
Big Loo
Emenee Organ
Barbie
Western Gun sets
G.I. Joe

C a r s
57 Chevy
Hertz
Oldsmobile Rocket 88
Ford Thunderbird
Falcon
Edsel
Chevy Truck
Volkswagen

G a s o l i n e
Texaco
The Esso story
Hess
Speedway 79
DuPont De-icer


C a r   P a r t s
GM Parts
Goodyear
Atlas tires
Delco Batteries
Suburbanite snow tires

Car Insurance & safety
State Farm Insurance
Car Safety Campaigns

H o u s e h o l d
A p p l i a n c es

Frigidaire Refrigerator
Westinghouse Electric Oven
RCA Gas Range
Singer Sewing Machines
Washing Machine
Benco Bedsv
GE Skillets & frying pans


D e t e r g e n t s
Bold
Cheer
Tide

A m e r i c a n   T V   I c o n s
Mr. Clean
Tony the Tiger
Pillsbury Doe Boy
Bumble Bee Tuna
Mr. Peanut
Charley the Tuna
The White Knight

C e l e b r i t i e s
Mel Torme -Oldsmobile 1951
Sandra Dee - Coke & Lustre Creme
Carole Lynley - the princess telephone
Ronald Reagan -Borax
Kurt Russell - Sonic Blaster
Patty Duke - car safety & Remco toys
Bette Davis - GE washing machine


S p o n s o r s
The sponsor and their products were as popular as some of the
shows and stars they were sponsoring. We can access examples
of how these products & sponsors were incorporated in the shows.

The Danny Thomas Show with Danny Thomas
with Danny and his TV family on the show’s set having Post Grape Nuts

Dennis the Menace
with Jay North in the back yard playing pirates and having
Kelloggs cornflakes

The Adventures of Superman
with George Reeves and the gang from the show having Sugar Smacks
at George’s house. The character of Lois Lane was left out because
the cereal company felt America might think she’d spent the
night with one of them.

Chance of a Life Time Game show
with the host Dennis James hawking Camel cigarettes.

The Arthur Godfrey show
with Arthur showing how to enjoy Lipton’s Instant Alphabet Soup.

Captain Midnight
with actor Richard Webb as Captain Midnight, showing us how to send
in the inner label from the Ovaltine jar to get a free Decoder Badge.

The Buick/Berle show
with Milton Berle driving a Buick in the opening of the show’s credits.

2nd SERIES
special sales & promotion films that show why you should be advertising
on T.V. Including a brief account (with graphics) of how television works.

Copyright 2001 and beyond