As long as people have had aches and pains, there’ve been attempts to cure them. Television advertising raised the stakes and the levels of sophistication with graphics, slogans, and some pseudo-science--then Alka-Seltzer came along with a new ingredient, humor. This tape features some of the funniest and most fondly remembered Alka-Seltzer commercials of the late 1960’s, and also some of the oh-so-serious commercials for Rolaids and other stomach remedies, plus the off-beat, angular humor of Briosci’s sales campaign. Remember those Excedrin headache 94, 44, 106.
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