The story continues with famed columnist Earl Wilson promoting the Robert Wise film THIS COULD BE THE NIGHT (1957)) starring Tony Franciosa, Beechnut Gum, Brylcreem Screentest, Sylvan Seal Milk, Fred Scott for Milk Bone, Kasco Dog Food, Benco Mattress, Nabisco Shredded Wheat and three pen premiums, Pertussin Cold Medicine, Navy recruiting, Savings Bank of Massachusetts, Pepsodent, L & M, Klix Dog Snacks, Oxydol, Goodyear, My-T-Fine Pudding, Lucky Strikes Batter Up, Vicks, Burke Ham, Bond Bread, Black Horse Beer, Clicquot Club Ginger Ale, Listerine Antizyme, Gillette Razors with parrot, MacLean Stevenson for Ballantine Beer, Gillette Foamy, Super Shave with Whitey Ford, Hi Ho Crackers, Lionel Trains, Fat Cat Truck, Blippo Choo Choo, Screaming Mee Mee Rifle, Thimble City Union Station, Duffy's Daredevils, Heidi the Pocket Book Doll, GI Joe Hill 79, USS Skip Jack, 1956 Ford and new power steering, Ford 1956 Trucks for Railway Express, Vitalis, SOMETHING OF VALUE (1957) and more.