Once television began to invade the American home, for the first time, kids had year-round access to Toy land, with specially created advertisements aimed directly at them, featuring memorable jingles and hammerhead hype which pushed the need and desire to be the first kid in the neighborhood to own the most coveted toy or latest novelty. These are the kids who are now our politicians, scientists, builders, business leaders, civil servants, advertisers, celebrities, media personalities and journalists.