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Classic TV Toy Commercials
By Popular Demand the Collection will be re-issued as Downloads in the near future. Click the button below to view some of these classic toys
ABC Nightline Profiles Toys & Ira Gallen
"Toys Are Big Business 1994
Click: Picture to watch Toy Commercials
Once television began to invade the American home, for the first time, kids had year-round access to Toy land, with specially created advertisements aimed directly at them, featuring memorable jingles and hammerhead hype which pushed the need and desire to be the first kid in the neighborhood to own the most coveted toy or latest novelty.
These are the kids who are now our politicians, scientists, builders, business leaders, civil servants, advertisers, celebrities, media personalities and journalists.
Visit Toy Fair
These vintage toy commercials also reflect the norms of American life in the Eisenhower/Kennedy years: Women stayed at home to cook, clean and care for the family, and so little girls changed the diapers of their Betsy Wetsy and Tiny Tears dolls, or learned to cook with a Kenner Easy Bake Oven.
Men earned most of the money and the boys of the post-WWII and Cold War era, inundated with westerns and detective shows with “the good guys vs the bad guys” themes, often played with “war” toys, guns and airplanes. Or, if they were more constructively or industrially inclined, they might have built bridges and cities with their Kenner Building Sets and A.C. Gilbert Erector Sets, or learned the basics of chemistry and astrophysics with Gilbert chemistry sets and a telescope.
​TELEVISION TOYS FROM THE FIFTIES AND SIXTIES Vol. 1 (approx 75 minutes)
Mr. Machine, Electro Shot Shooting Gallery, Lionel Trains Sets, Slinky 70's, Gaylord, Trik-Trak, Johnny Comes Marching Home Cannon, Roy Rogers Telephone Set and Chuck Wagon, Bonanza Action Figures, Blaze Rocking Horse, Shoot-N-Shell Winchester, Dick Tracy 2 Way Wrist Radio, Dick Tracy Tommy Gun and Snub Nose, 007 Action Pack - James Bond, The Man From U.N.C.L.E. Message Pen, Barbie’s Dream House, Ken, Chatty Cathy and Costume Sets, Patti Play Pal, Shirley Temple Dolls, Betsy Wetsy Invention Short, G.I. Joe, Tiger Joe, The Diving Sub, Astro Base and Helmet, Mystery Date, Mattel’s Lie Detector Game, Secret Squadron Club and Captain Midnight, Navy Frogman in Kelloggs Cereal, Flying Superman in Corn Flakes, Soaky and the Chipmunks, Soaky Speed Toys, Gilbert Toy Promo Short, Deluxe Man In Space Set, Fred Scott for Ideal Count Down Rocket, Johnny Astro.
TELEVISION TOYS FROM THE FIFTIES AND SIXTIES Vol. 2 (approx 75 minutes)
Nabisco Toy Round Up Contest, Ideals Robot Commando, King Zor The Fighting Dinosaur, Ideals Steve Cannon Jet Helmet, Steve Cannon Promo Short, Ideal Fighter Jet, Captain Midnight Silver Dart Decoder Badge, Marx E-Z Weaver, Budding Beauty Vanity, Big Bruiser Truck, Big Shot Cannon, Battle Wagon War Ship, Enterprise Hobby Kit from ITC, Johnny Seven Mico Helmet Phone Set, Super Helmet Seven, Screaming Mee Mee and Rifle, Sound- O- Power Rifle, G. I. Joe, Capture Hill 79 Game, Tiger Guitar, Hasbro Frosty Freez Ice Creamer, Easy Bake Oven, Go To The Head of the Class, Game of The States, Candyland Games, Twister Game, Mousetrap Game, Sonar Sub Hunt, Suzy - Q- Cute Doll, Tickles Doll, Chatty Cathy Stroller, Matty, Sister Belle, Casper Talking Dolls, Teany Tiny Tears, Barbie Mix & Match Separates, Lionel Trains w/Joe DiMaggio, The Lionel Train Club, American Flyer All Aboard Train, A.H.M. Railroad, Blippo The Builder Construction Set Train, Remco Union Station Magnetic Train Set, Motorific Action Highway, Super City Giant Building Set, I.T.C. Electric Roadway and Race Car Set, Colorforms Outer Space People Kit, Etch-A- Sketch, Duncan Yo Yo, Silly Putty, Crayola Crayons, Robert The Robot Invention short, Roy Rogers Quick Shooter Hat, Beanie & Cecil Beanie Copter, Mattel Snub Nose 38 Gun and Holster, Trick Shot Gun, Fighter Jet Demonstration Displays, Buddy-L-Trucks, Duffy's Daredevils Race Cars, Billy Blastoff, Power Ride Car.
TELEVISION TOYS FROM THE FIFTIES AND SIXTIES Vol. 3 (approx 75 minutes)
Armour Star Franks, Scotch Brand Tape Flying Saucer, Great Garloo by Marx, G.I. Joe with Kung Fu Grip and Training center adventure. Johnny Eagle Rifles, Fascination Electric Maze Game, Doodle Duck and Tommy Turtle by Remco, Voice Control Kennedy Airport, Zeroids Robots, Barrel of Monkeys, Rock'em Sock'em Robots, Multi-Pistol 09, Topper Toys Secret Sam, Zero M Sonic Blaster, Super Spy Attaché Case, Gung Ho Commando Outfit, V-rroom Hot Rodder Engine, Jimmy Jet, Suzy Smart Doll, Witch Doctors Head Shrinkers Kit, Veda Board, Action Baseball, Hasbro’s Daffy Drops, Targetland Rifle Range, Best of the West Action Figures, Noble Knights Action Figures, Carry All Action Play Sets, Sound -O- Power Astro Gun, Bop-A-Bear, Skipper, Barbie, Space Wheel in Keds Sneakers, Billy Blast off Scuba Scout, Johnny Lightning Race Track, Suzy Homemaker Sweet Shop, toy Factory Footage, Deluxe Beauty Parlor Set, Johnny Seven Guns being assembled at a factory, Tiger Joe being assembled at a factory, Remco's Giant Whirly bird Plane, Mr. Kelly's Car Wash, Tiny Tears with Rock-A-Bye Eyes, Giant Wheel Game, Baby Toodles, Remco Radio, Remco Drive in Movie Theatre, Remco Fighting Lady Battleship, Remco Coney Island Penny Machine, Dawn Doll, Johnny Lightning Big Switch Race System, Johnny Lighting Custom Cars, Ding-A-Lings, "Grandpa's Place" Radio Station and Cocoa Marsh Rail Road, Beany and Cecil Talking Dolls,
TELEVISION TOYS FROM THE FIFTIES AND SIXTIES Vol. 4 (approx 75 minutes)
For the ultimate toy collectors is two rare toy segments aired on the Kids T.V. show Wonderama, 1957 with hot Herb Sheldon. First Herb tells us of the Cocoa Marsh Chocolate Drink toy contest, were a lucky child could have five minutes to run through Macy's toy department. Then Mr. Abemaber a buyer at Bamberger shows what he feels are hot toys for the year: Such as - Mickey Mantle Switch Hitter Game, The Lone Ranger Guitar, A Doctor and Nurse kit from Hassenfield Company later called Hasbro, U Drive It Magnet and more.
TELEVISION TOYS FROM THE FIFTIES AND SIXTIES Vol. 5 (approx 75 min)
Beany and Cecil Disguise Kit, Mattel Modern Furniture, Swivel Gun, Poppy Music Box, Tip Tin, Winchester Saddle Gun, Charmin Chatty, Chatty Baby, Buffalo Hunter Set, Mattel Holsters, Strum Fun Guitar, Beany and Cecil Talking Dolls, Casper Talking Doll, Snub Gun 38, Matty Mattel, Casper and Sister Bell talking dolls, Chatty Baby carriage, Popeye and Mickey Jack in the Box, Mattel holster, Dick Tracy Power Jet, Talk to Cecil Game, Blaze talking horse, Popi Fashions, Betsy McCall, Dick Tracy Radio, Little Miss Echo, New Tiny Tears, Tressy, Saucy Walker, Patty Play Pal, Playstone project kits, DX Getaway Chase Game, DX Talking Santa, DX Talking Santa # 2, 1911 Mercer Runabout model, Battling Betsy Model Kit, Coleco - 1973, Wilt Chamberlain Basketball, Stanley Cup Hockey, Command Control Football, Table Top Billiard "The Champ" Coach Hank Strahm Decision Football, Bowl-A-Matic 300, Suzy Homemaker sets 1971, Smarty Pants, Zoom Boomer Cars Stopper, Archie Bunker Grandson Doll.
TELEVISION TOYS FROM THE FIFTIES AND SIXTIES Vol. 6 (approx 75 min)
Command Control Decision Football, Slapshot, Practice Set, Prostar Basketball, Electric Pinball, Pool N Tennis, Robbie Benson - Popp-it Corn Popper, Cotton Candy Machine, See It and Bake It Oven Set, Prostar Football, Coleco Pool Slide N Splash, Rub and Glue, Snip and Tuck, Sniffle Pants, Kranzzo Flying Disc, Tiny Tears Talking Cradle, Clanky Spaceman, Motorific Sports Cars, Motorific Torture Track, Motorific Trucks, Mickey Mouse Candy Factory, Grab a Loop, Pop Yer Top, Tiffany Taylor, Tuesday Taylor, Tuesday Penthouse, Rickity Rack, Stick Around, Hatebale, Skittle Bowl, Teddy Bears by Ideal, Bye Bye Baby, Project Yankee Doodle, Coco Mash Pez Spaceman, Big Wheel by Marx, Colorforms - Miss Cookies Kitchen, Popeye Cartoon Kit, Dress Design Kit, Colorform Box, Magical Colorforms, Tippy Toes, Marx Zoom Mobile, Cookie Cakes, Baby First Step.
TELEVISION TOYS FROM THE FIFTIES AND SIXTIES Vol. 7 (approx 75 min)
Lionel Turbo Missile Target Set, Lionel Microcraft Lab Sets, Lionel Atlas/ Mercury Capsule Missile Set, The Series Charlie Angels Dolls, Billy Blastoff Construction Set, Elden Touch Command, Rudy Tye Robot, Roy Rogers rip To South America for Ideal Toys, Totem Pole Kit by Colorforms, Spaceforms - Colorforms, Duncan Yo Yo, Kay Bee Cars, Doodle Buggy, Tipeez Fingerpaints, Magic Board, Bendorable Doll, Silly String, Swifts Premium Franks Baseball Standups, Mattel Tommy Burst Guns, Armour Pirate Party Set, Scotch brand Tape Flying Saucers, Mattel Fire Bolt Gun, Tonka Toys cars and trucks, Wake Up Thumbelina, Baby Baby, Rub A Dub Dolly, Baby Dreams, Jody The Country Girl Doll and accessories, Revlon Doll, Lucky Star, Ideal Electric Food Center, Buddy l Cars and Accessories, Art Linkletters House Party Game, Hoppitty Donald Duck, Soaring Sam, Snow Jets, Coleco Pool, Action Jackson, Buddy L, Coleco Pokerama, Jet Hockey, AHM Trains, Tressy Accessories,
TELEVISION TOYS FROM THE FIFTIES AND SIXTIES Vol. 8 ( approx 75 minutes)
Hula Hoop, Smaxey Playball, Creepy Crawlers, Zoom it Gun, Jingle Thumbelina, Flatsys, Barbie Color and Curl Hair, Suntan Barbie, Shark Boats, Popular Mechanics Press "Have to Buy A Toy', Shari Lewis Toy Promo, Tasty Custard Maker, Corn Popper, Ginger Bread House Kit, Polar Ice Maker, Thick Shack Maker, Pencil Craft Set, Wilt Chamberlain-Basketball Game, Hank Aaron Baseball, Electric Motorcross, T.V. Football, Action Jackson # 2, Sugar Plum, Make Believe Puff, Hair Dryer and Bubble Bath, Frostee Snow Cone Machines, Mickey Talking Telephone and Friends, Pie Face Game, GI Joe, Sinking Capsule, Sugar Plum Beauty Kit, Easy Money, Park and Shop, Chute and Ladders, Racko, Pirate an Traveler, Uncle Wiggly, Soaky Toys, Snow White, Matey and Pirate Fleet, Electronic Battleship, Rubik Cube, Crayola Crayons, Coca Puffs Fun Ruler, Fischer Price Movie Viewer, Farmhouse, Captain Midnight Secret Decoder, Finger Ding Dolls, Adventure Boy, Polly Puff Playhouse and more.
CLASSIC DOLL COMMERCIALS FROM THE FIFTIES AND SIXTIES Vol. 1 (Approx.75 min.)
The Betsy Wetsy Invention Story, Patty and Peter Play Pal, Betsy Wetsy, Bye Bye Baby, Teany Tiny Tear, Popi Fashion Kits, Betsy McCall, Little Miss Echo, Tiny Tears, Tressy's Hat Shop, Tressy Fashions-4 Room Apartment-Beauty Salon, Dawn Beauty Pageant, Dancing Dawn, Smarty Pants Promo Short, Snip-N-Tuck, Tiny Tears and Cradle, Archie Bunkers Grandson, Tiffany Taylor, Tuesday Taylor - Penthouse Apartment - Wake Up Thumbelina, Baby Baby, Rub - A - Dub - Dolly, Baby Dreams, Jody The Country Girl Doll, - Her General Store - Country Kitchen - Country Barn, Little Miss Revlon, Mike Ealldecker and Ideal Business Meeting, Playtex Doll, Shirley Temple Doll, Patti Playpal, Baby Love N Care, Adorable Dawn, Kissy, Tickles, Nancy Nurse, Chatty Cathy and Costume Sets, Matty, Sister Belle and Casper.
TOY GENRE’S
The toy business evolved from mom-and-pop style companies into a multi-billion dollar industry by selling toy products to millions of children watching TV. Here are some of the reasons why:
a- Test Pilots & Astronauts – Visiting Edwards Airforce base, Cape Canaveral; and the Manned Spaceflight Center Houston
b- Cars, Trucks –Models – Racing cars
c- Building things – construction
d- Military –Army – Navy – Marines
d- Dolls – to be mothers; take care of the house
e- Plastics revolution in toys.
f- Trains
Westerns
During the Golden Age of Television, there were over 32 Westerns and just as many Detective shows on TV and there was no way that we could watch Hopalong Cassidy, Annie Oakley, Roy Rogers, and The Lone Ranger without our Mattel Fanner Fifty Frontier gun and holster set with Shootin ‘Shell bullets and Greenie Stik-M-Caps.
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Story of how Hopalong Cassidy went from a B-Western has bin, to a multi-millionaire pioneering showing his westerns on television in 1948.
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Many storylines on the history of Westerns on TV and all the stars like Roy Rogers, Lone Ranger, Wild Bill Hickok and others.
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Telling the story of the hand full of toy companies majoring in creating realistic looking toy guns for kids. Mattel becomes a house hold name selling the “Thunder Burp” machine gun.
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Visiting Collectors of the western shows, toys, and television campaigns.
Detectives
If you saw some kids running up the streets today playing with a Dick Tracy bolt action Tommy Burst Machine Gun, I think you would be on the phone calling the police for immediate back up!
Times have changed since TV was dominated by detective shows like 77 Sunset Strip, Hawaiian Eye, Naked City, Dragnet, and The Untouchables.
a- The story of Detective shows
b- The rise in Spy shows – Man from UNCLE – James Bond
​Rough list of related toy commercials
Wide World of Toys
Mr. Machine - Mystery Date - Coney Island Penny Machine
Gaylord - Fascination - Creepy Crawlers - Giant Wheel Games - VRROOM! Hot Rodder Engine - Witchdoctor Head shrink Kit - Veda Board - Roger Maris ’Action Baseball -
Remco Transistor Radio Kit
Aviation
Steve Canyon Jet Helmet - Steve Canyon Fighter Jet -Jimmy Jet - Flying Fox Jet Prop Airliner - Voice Control Kennedy Airport
Space
Project Yankee Doodle Test Center - Count Down Control Center - Man in Space Set -Mercury Capsule Launching Car - Astro Base - Colonel McCauley Space Helmet. Major Matt Mason - Billy Blastoff
Robots
Zeroids - Robot Commando - Great Garloo - King Zor - Rock’em Sock’em Robots Dealer
Girl Dolls & Toys - Betsy Wetsy – Barbie - Barbie meets Ken - Barbie’s Mix and Match Clothes - Barbie’s Dream House - Shirley Temple - Patty Play Pal - Chatty Cathy - Casper Matty Mattel, Sister Bell -Tiny Tears - Budding Beauty Vanity – Suzy Homemaker –Easy Bake Oven
Cowboys
Nabisco Toy Roundup Contest - The Action Men from Bonanza - Johnny West Best of the West - Roy Roger’s Quick Shooter Hat 5. Shootin' Shell Pistols - Shootin’ Shell -Winchester Rifle- Blaze the Galloping Horse - Johnny Reb Cannon - Sound-O-Power Western and Military Rifle
Military Men and Weapons
G.I. Joe - Gung Ho Commando Outfit –Tiger Joe Tank - Big Shot – Battlewagon -
Whirly Birds - Navy Frogmen - Sonar Hunt - Carry-All Action play Sets -Johnny Seven Micro helmet.
Detectives
Snub Nose.38 and Shoulder Holster - Tommy-Burst Detective Set - Lie Detector Game
Dick Tracy Power Jet Gun - Dick Tracy 2 Way Wrist Radio - Secret Sam Spy Set Super Spy Attaché Set - Multi-Pistol 09 - Zero M Sonic-Blaster.
Trains, Cars and Trucks
Joe DiMaggio For Lionel Train Sets - American Flyer All Aboard - Lionel turbo Missile Firing Car - Lionel Trains Test Pilot’s Son & Rocket Launchers - Mr. Kelly’s Automatic Car Wash- Trik Trak Road Race - Super Helmet Seven - Movieland Drive-in Theatre - Big Bruiser - Thimble City Union Station
Premiums
Captain Midnight Secret Squadron - Flying Superman - Soaky Bubble Bath - Clanky Chocolate Flavored Syrup Space Man Toy - Nabisco Signal Toys, Perennial Favorites - Slinky Toys – Colorforms - Silly Putty – Magnastiks, Etch a sketch, and Mr. and Mrs. Potato Head.
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