Click: Watch Classic Animation Commercials

The History

of Animation Commercials

on Television

Click: To see listings of 6 hours of Animated Commercials.


Click: Disney Animators turn to making television commercials.

The Commercial World of Alka-Seltzer
with Speedy and Buster Keaton

Click: Play the classic Speedy Alka-Seltzer commercials along with the legendary comic actor Buster Keaton

Traveling with The Kool-Aid Kids

The Kool-Aid Kids in SUNNY SPAIN.

Click: Watch more of the Kool Aid Kids and help us document the history of the campaign.


The Frito Bandito was the cartoon mascot for Fritos corn chips from 1967 to 1971. The Bandito was created by the Foote, Cone & Belding Agency, and animated by Tex Avery.


The character was voiced by Mel Blanc, who used an exaggerated Mexican accent not unlike another character of his, Speedy Gonzales. The Frito Bandito spoke broken English and robbed people of their Fritos corn chips, a reference to the "Mexican bandit" stereotype in Western movies.

Pressure from the National Mexican-American Anti-Defamation Committee and others prompted an update to the character; his gold tooth and stubble were eliminated and his hair combed. The character was retired in 1971. He was replaced by the Muncha Bunch, a group of cowboys, and W.C. Fritos, a character modeled after comedian W.C. Fields.

Soaky Bathtub Toys (1962)

Longtime Disney animator Lars Calonius was the brainchild behind this 1962 campaign, which utilized iconic animated characters from Disney, Warner Brothers, Terrytoons, and other production houses. 

Colgate Mighty Mouse 1956

In 1956, Colgate purchased sponsorship rights to CBS-TV's Saturday morning "Mighty Mouse Playhouse." The toothpaste company and Terrytoon Studios produced a number of popular spots featuring the diminutive hero over the show's 11-year run. We want to track the partnerships between corporate sponsors and cartoon shows and weave a narrative of the ways in which product tie-ins boosted cartoon characters, and vice versa!

Aurora Toys Sales Film  1967

We want to showcase the participation of iconic animation studios like Hanna-Barbera in the production of sales film and other advertisements. Aurora showcased this film at Toy Fair as a promotional video for their salespeople and toy dealers.

A Conversation with Legendary Animator Shamus Culhane in 1989 with Ira H. Gallen

Click: A biography of Shamus Culhane. 

Click to order Shamus Culhane's books at Amazon

Talking with Voice Over Artist

Allen Swift with Ira H. Gallen

Click: Learn  more about  Allen Swift.

A Conversation with Animator/Director

Ralph Bakshi

Ralph Bakshi   is an American director of animated and live-action films. In the 1970s, he established an alternative to mainstream animation through independent and adult-oriented productions. Between 1972 and 2015, he directed ten theatrically released feature films, six of which he wrote. He has been involved in numerous television projects as director, writer, producer and animator.

Click: See more of  this rare in depth interview with Ralph Bakshi.

Animator Lew Gifford on Wonderama
with host Sonny Fox, 10/12/1959

We want to document the under-appreciated career of Lew Gifford, beginning with his appearance on Sonny Fox's Wonderama, where he discusses his work and showcases his storyboards for Ballantine Beer's Barry and Piels campaign.

Click: A Biography of Lew Gifford. Plus many of the commercials he created.

Frankenberry & Count Chocula

In March 1971, the first two cereals in the line were introduced, the chocolate-flavored Count Chocula and the strawberry-flavored Franken Berry.


In the commercials, the two monsters, Count Alfred Chocula and Franken Berry, would engage in comic bickering over which cereal was better, when something or someone else interfered in their verbal sparring and scared them out of their wits.

 Tootsie Roll Lollipops

How many licks with a Tootsie Roll Lollipops?

Woody Woodpecker for Kellogg's 

Woody Woodpecker for Kelloggs Rice

Krispies with Snap Crackle & Pop

A Day in the Life of Your Television Repair Man

Chunky Candy   220 west 71st Street New York City 10023