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Star Wars Toy segment on Access Hollywood 1999.

Star Wars Land Speeder by Hasbro Toys 1977

Star Wars Creature Cantina by Hasbro Toys 1977

The license for Star Wars action figures was first offered to the Mego Corporation, in 1976 which was the leader in action figures during the 1970s. When Mego refused the offer the license was picked up by Kenner, a subsidiary of General Mills. Star Wars: A New Hope was the first film to successfully market toys based on the movie.

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G.I. Joe is a line of action figures produced by the toy company Hasbro catering to boys. . At the start they represented four of the branches of the U.S. armed forces with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (Air Force), Action Marine (Marine Corps) and later on, the Action Nurse. The name derived from the usage of "G.I. Joe" for the generic U.S. soldier, itself derived from the more general term "G.I." The creation of G.I. Joe led to the term "action figure". G.I. Joe was inducted into the National Toy Hall of Fame at The Strong in Rochester, New York, in 2003.